For a while now the idea of celebrating Le Journal's success and including an extravagant hair show as a part of the party, floats around in the corridors of "Armadillo" studio. As opposed to what is customary in the local industry, Le Journal's team decided to use the energy and resources for something more than a commercial target. As the leading magazine, Le Journal's main event will lead the industry to contribute to a higher goal.
The idea of using a hair show as a pltform of advancing the awareness for cancer is based on the legendery Alternative Hair Show who for the last 25 years does remarkable work raising money for leukemia research. The Alternative Hair Show, being an International show, manages to produce a breath taking show of hair designs with the participation of hairdressers from all around the world.
Le Journal Magazine sees itself as an enthusiastic supporter of the Alternative Hair Show and gives the show's concept and hair creations the largest coverage it can give. The support includes probono advertisments printed in Le Journal each year, calling Israeli hairdressers to buy tickets and be part of the AHS family. Of course, the "All Winners" Hair Show by Le Journal is targeted for the local industry and does not in any way reduces the support it gives the Alternative Hair Show. On the contrary, it is inspired by it.
To view the Alternative Hair Show web site, please click here.
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